[Full Article] I’m a UX Consultant and I see a lot of startups failing to provide a user onboarding sequence. This creates a ton of users who sign up and never come back. I wrote this guide on creating a user onboarding sequence that will retain new (and existing) users.
Posted inFounders

[Full Article] I’m a UX Consultant and I see a lot of startups failing to provide a user onboarding sequence. This creates a ton of users who sign up and never come back. I wrote this guide on creating a user onboarding sequence that will retain new (and existing) users.

Title: Full Article: A UX Consultant’s Guide to Creating Onboarding That Retains New and Returning Users Overview As a UX consultant and designer, I help startups build user-friendly products that…
Why do premium brands like Ferrari, Porsche etc “feel cheap” when they put their name on merchandise like watches, sunglasses, t-shits etc, when expensive clothing brands sell equivalent merch at the same high prices?
Posted inBranding

Why do premium brands like Ferrari, Porsche etc “feel cheap” when they put their name on merchandise like watches, sunglasses, t-shits etc, when expensive clothing brands sell equivalent merch at the same high prices?

Premium Branding and the Perception Gap: Why Some Luxury Car Labels’ Merchandising Feels “Less Premium” Overview High-end automotive brands like Ferrari, Porsche, and Lamborghini command immense prestige in their core…